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06 Graphics

Graphics (n.) The representation of data in a way that includes images in addition to or instead of text.

Whether hand crafting playfully expressive sketches on trace or employing the mastery of computer-aided rendering techniques, our staff is adept to transcending the more conventional means of communicating design.

Rendering
At times, a client needs to communicate the broader design intentions of a project even at its inception.  To establish consensus among a group of deciders, to convey a vision to the public of things to come, or to create a presentation tool for capital campaign fundraising; a rendering will accomplish these things and more.

Atelier3 Design combines our creative talents with technological savvy to provide clients with the graphic visioning needed to sell ideas.

Way-Finding
It is not uncommon to confuse way-finding with signage design.  Certainly, way-finding incorporates the use of signage.  However, way-finding is the strategic orientation of the individual to his or her surroundings.  Guiding the matrix of vehicular and individual pathways in a safe and logical way not only informs one of the destination, but can establish a mosaic of view opportunities, organize activities by function, and animate the pedestrian experience.

Way-finding as a design service is applicable to new construction developments and even more useful when incorporated as a process into existing facilities/developments which can stand for improvements that will more effectively inform users how to maneuver through the defined space.

Signage
Signage can take many forms: a monument, a logo, a sign.  Smart design infuses the process of understanding/enhancing a client’s brand and marking a destination.  Taking into account how the Client wants to be identified, and how the user will first identify the client is not a foregone conclusion.   A3 has the capability to successfully combine these two perspectives into a memorable graphic branding representation.